Finding a route to market can present numerous challenges for businesses, particularly for startups and small enterprises aiming to establish themselves in competitive industries. Gaining access to established distribution channels or retail networks often requires building relationships with distributors, wholesalers, or retailers, which can be time-consuming and challenging, especially for companies without a track record or established reputation. Identifying the most effective channels to reach target customers requires market research, industry knowledge, and strategic planning. It’s not for the faint of heart.
However, although finding a route to market is a multifaceted challenge that requires businesses to overcome obstacles related to distribution, competition, logistics, regulation, consumer dynamics, and finances, there is a solution, as discovered by sparkling water brand Acqua Selza, and that is Synergy Bridge.
Established in 2021 by founder and managing partner Loay Elkhouly, Synergy Bridge is a consultancy and advisory firm that provides a range of service offerings around market entry and route-to-market strategy, helping companies to expand internationally and scale existing operations or diversify across new markets.
By tapping into Synergy Bridge’s extensive expertise, Acqua Selza has been able to accelerate its growth and expand its reach, significantly increasing the brand’s visibility and sales potential. This is being achieved through a full-service model that includes building a value chain, full RTM, distributor scoping and assessment, creating the marketing plans, overseeing the marketing plans execution, and distribution expansion. Although still relatively early in the relationship, Synergy Bridge has already executed venue sponsorships and sampling, with the feedback from Acqua Selza being extremely positive.
Convenience meets quality in premium canned sparkling water, with Acqua Selza enjoying the synergy of collaboration and productivity with tailored solutions that maximise the brand’s potential!
In conclusion, finding a route to market is a multi-layered challenge, with success often hinging on strategic planning, market insights, resilience, and the ability to adapt to changing circumstances. Acqua Selza is able to strategically target the premium segment of the sparkling water market, positioning itself as a luxury product associated with pristine natural sources, through its partnership with Synergy Bridge, which has the knowledge, personnel, and experience required to align with the values of Acqua Selza’s target demographic and enhance its brand reputation.