Business development in emerging markets presents a landscape ripe with opportunities and challenges, demanding a nuanced approach to capitalise on potential growth while navigating uncertainties. However, operating in emerging markets is not without challenges. Distribution, bureaucratic hurdles, and currency fluctuations can impede business operations and increase costs. Additionally, navigating cultural differences and managing diverse stakeholders necessitate patience and cross-cultural competence. This is where Synergy Bridge comes in, working with companies looking to gain a route to market, unlock their vast potential, and position themselves for long-term success.
Specialising in providing end-to-end solutions for market entry and expansion, Synergy Bridge has the capability to navigate unique dynamics that necessitate strategic adaptation and cultural sensitivity. Becoming part of a client’s team, it guides them through what could otherwise be a potential minefield, providing ‘in-house’ expertise at a fraction of the cost of employing similar expertise directly.
One of the biggest benefits of working with Synergy Bridge is its access to industry leaders and experts that it would be almost impossible to source elsewhere, particularly when it comes to genuinely understanding the local context. One such expert is Amir Gaber, whose expertise in commercial strategy, business development, consumer market growth in the Middle East, and emerging markets is unrivalled.
Adept at relationship building and stakeholder management, Amir cultivates strong partnerships with clients, suppliers, and key industry players, fostering trust and collaboration. Whether it’s expanding into new geographic territories, diversifying product offerings, or penetrating untapped customer segments, his strategic foresight guides clients toward sustainable growth.
Translating strategic objectives into actionable plans, meticulously overseeing their implementation, and tracking progress, Amir’s impressive history of success includes reengineering the John West brand’s commercial strategy, delivering 70% growth in 2020 compared to 2018. He was also contracted by Nomad Food UK, which boasts a portfolio of leading brands, anchored by Birds Eye, Findus, and igloo, to lead the development of its processed frozen fish category launch in the Middle East. This was part of an international growth strategy where the scope included agreement development, size of the prize, concept testing, range selection, and financial and operational objectives.
Here, it is important to convey a fundamental truth: expertise like this is not something that can be simply purchased off the shelf – unless you have very deep pockets. At least, that would normally be the case. But when working with Synergy Bridge, you can gain access to Amir and other experts like him for a small percentage of the cost. So when you choose Synergy Bridge, you’re not just investing in a service; you’re gaining access to a wealth of knowledge and proficiency that can’t be replicated with a mere transaction. For this is a team that comprises industry veterans, each with their own unique set of skills and insights honed through years of hands-on experience.
So, as you consider your options when looking for a new route to market, remember: you can’t buy expertise like Amir’s. It’s something that’s earned, but Synergy Bridge is here to offer it to you, backed by a commitment to excellence and a passion for what they do.