About us
In today’s ever-evolving global marketplace, businesses are constantly searching for new avenues of growth. While the allure of expanding into international markets is undeniable, it comes with a myriad of challenges, ranging from operational differences to complex regulations. To navigate this intricate terrain, an increasing number of diverse businesses are turning to Synergy Bridge, recognizing it as a game-changer in their quest for global expansion. Synergy Bridge’s business model allows cross-country brands of all shapes and sizes to access markets beyond their current reach, providing brand owners with the staff, expertise, and geographic reach they need, without the expensive overheads or headaches of having a wholly-owned business entity.
Founded by Loay Elkhouly
Synergy Bridge does not just identify potential stumbling blocks; it also offers strategies to mitigate them. This risk mitigation is accompanied by an uncanny ability to spot opportunities that might be hidden from the untrained eye, offering businesses a competitive edge.
Loay has led various strategic projects and initiatives across the MEA, achieving increased sales and profit, market share growth across categories, and stronger employee and customer engagement. As Managing Director Middle East & Africa for Barilla, he is credited with leading the transformation of the company from an export setup into a regional presence with category leadership across strategic markets.
With over 23 years of FMCG experience across the MENA region, with blue-chip companies Unilever, Mars, and Barilla, Loay’s specializations include managing end-to-end, emerging markets, business transformation, strategic planning, geographical expansion, start-up businesses, and growth hacking. A board member of the Asia, Australia & Africa leadership team and a member of the Consumer Goods Forum, Vistage Advisory Group, Loay is credited with multiple transformation initiatives and business turnarounds in the MEA, with on-the-ground experience in Egypt, KSA, and UAE.
Loay has also created a partners board of highly experienced individuals who can jointly devise strategies for growth & expansion.
Furthermore, many of the brands Synergy Bridge’s partners deal with are globally renowned, including names such as Mars, Carrefour, Wrigley Confectionary, Ben & Jerry’s, Mutti, Unilever, Lavazza, L’Oreal, GlaxoSmithKline, and Barilla.