Distributor engagement is a critical aspect of a successful supply chain and distribution strategy. It involves fostering strong, mutually beneficial relationships between manufacturers or suppliers and their distribution partners. Effective distributor engagement can lead to increased sales, improved market reach, and enhanced customer satisfaction. In essence, distributor engagement is about selecting the fitting distributor, aligning goals, maintaining open lines of communication, and providing the necessary tools and support to create a symbiotic relationship that benefits both manufacturers and distributors.

Market planning is a strategic process that businesses undertake to effectively navigate the complex and dynamic landscape of their target markets. It encompasses a range of activities, from market research and analysis to the development and implementation of strategies that aim to meet customers’ needs and achieve business objectives. A well-executed market plan can enhance a business’s competitive edge, drive growth, and increase customer satisfaction. It serves as a roadmap for success in a constantly changing business environment.

Market management refers to the strategic and tactical activities that businesses undertake to effectively navigate and control a business’s presence within a specific market. It is a comprehensive approach that encompasses various aspects of marketing, sales, and business operations to optimise market share, profitability, and customer satisfaction. Effective market management helps a business create and maintain a strong market presence while continuously enhancing its competitive edge and value proposition.