Operating model
Synergy Bridge’s business model allows cross-country brands of all shapes and sizes to access markets beyond their current reach, providing brand owners with the staff, expertise, and geographic reach they need, without the expensive overheads or headaches of having a wholly-owned business entity. Synergy Bridge provides such services through its shared resources operating model that allows companies to partner with senior & highly skilled individuals without the usual cost associated with it. Offering brands a home away from home, Synergy Bridge understands clients’ needs, goals, and challenges, all of which are essential to developing successful strategies. This allows it to provide:
Distributor Engagement:
Understanding brands’ regional expansion plans and mapping, assessing, and engaging appropriate distribution partners.
Market Planning:
Selecting the best fit RTM and agreeing JBPs, with a focus on the launch and long-term objectives in a timely and effective manner. This includes building and negotiating an investment plan and pricing strategy, co-developing brand plans, building value chains, and developing a joint business plan.
Market Management:
The ongoing management of business. Utilizing a wealth of experience and strong trade relationships to maximize opportunity and growth, incorporating keeping the RTM focused on JBPs and strategic objectives; local visits (independent) and meetings; assessing in-market sales (IMS) and stock positions; creating, monitoring, and revising and advertising and promotional campaigns; forecasting and supply management; identifying other quick wins or strategic opportunities, including NPD opportunities; and monitoring and reporting on local trading conditions.
Cost-effectiveness:
A fundamental objective for organizations looking to maximize their return on investment and deliver high-quality results. By implementing strategic approaches and prudent decision-making, Synergy Bridge can ensure cost-effectiveness while achieving project goals.
In the dynamic and complex world of business, the involvement of experts is often the differentiating factor between project success and failure. At Synergy Bridge, our industry experts bring a wealth of knowledge, experience, and specialised skills that are indispensable for overcoming challenges, ensuring efficiency, and achieving desired outcomes. This pool of expertise is at the heart of the company’s operating model.
Finally, cost-effectiveness is a fundamental objective for organisations looking to maximise their return on investment and deliver high-quality results. By implementing strategic approaches and prudent decision-making, Synergy Bridge can ensure cost-effectiveness while achieving project goals. A strategic approach, combined with continuous improvement efforts and open communication, ensures that projects remain within budget while delivering quality results.